Now that the ELD mandate is in place, a greater blanket of transparency has covered the trucking industry. With greater transparency comes greater scrutiny and although we are living in an anti-regulatory environment a lot of laws and regulations are still on the books. Some within the trucking industry were hoping the ELD mandate would be one of the regulations given the boot when the new administration came in and began eliminating regulations.
Yet, many of the operators who see the ELD mandate as a great, big unnecessary expense are missing out on critical tools they can use to optimize their business, increase revenues, decrease costs, and improve fleet-wide safety measures.
Building a culture of safety around recruiting creates a sense of purpose. When you concentrate your efforts on safety, it turns into an essential core value. While speed and efficiency is important, they should never be put above safety. This should be the ethos that all truck drivers and fleet managers live by.
Starting With a Clean Record
Ensuring your recruiting efforts are built upon a foundation of safety requires you to start with a clean slate, or in this case, record. Although the trucking employment market is tight, if possible, avoid hiring new truck drivers with spotty safety records. Yet there is a flip side to that coin.
In many cases, a truck driver with a clean safety record is merely a new truck driver. Statistics show that truck drivers under the age of 25 years old get into more accidents than those in higher age brackets. Certainly, not every hire can be perfect, but if you start from a solid foundation, one built upon a culture of safety, then you will come out ahead in the talent pool game more often than not.
To ensure the people you employ are well-versed in the language of safety, you want to start training them as soon as they come aboard. The best way to keep younger, newer truck drivers engaged is to provide them with clear expectations and a comprehensive training curriculum.
Start with the basics (and the BASICs!):
- What is truck driver detention?
- What are the base safe operating tips and tricks?
- What is a layover?
- How does the ELD mandate impact my job?
- What is an MVR?
- What do I need to know about vehicle specs, pre- and post-trip inspections?
It is important that a motor carrier sets up base expectations for its truck drivers and commits to holding themselves accountable just as much as they expect their truck drivers to remain accountable.
The Advantage of Recruiting Technology
We mean that statement both literally and figuratively. New software-as-a-service (SaaS) and database and cloud solutions provide motor carriers with a way to access advanced recruiting tools, video orientation and coaching systems, camera, sensor, and hardware tech, and so much more!
By putting the focus on safety training from Day One, and backing your talk up with real, actionable solutions, you will ensure a safety culture that will be the envy of the industry. Now what better way can you think of to attract, train, and retain than by offering cutting-edge training, safety workshops, mentorships, and more?
Web-based interfaces provide users with portals to check status, safety information, competition information if the fleet is running such programs, and more. A new recruit with access to such a wealth of tools is far more likely to stay on board than someone who is tossed into the cab with no care given to their training.
Keep safety a core value, an integral part of your company’s mission, all while providing a more attractive target for potential truck drivers, simply by making safety a vital part of your initial hiring process.